Not being in a position to attend this year’s Haining China Leather Fair because of commitments elsewhere, we asked our associates in
||Also as a part of the
opening night entertainment event was
a spectacular fashion show which highlighted the work of many of
The main fair events started the following day. Totally there were over 780 manufacturers exhibiting at the fair. Walking the fair exhibits which were attended by foreign buyers from over 30 foreign countries our associates encountered buyers from the U.S., Canada, Finland, Denmark, Germany, Korea, Holland, Lebanon, the U.A.E., the U.K and Japan. The Fair had in excess of 30 thousand visitors which included 2000 registered buyer.
During the fair, our associates met with
Beijing Brand Expert
Mr. Bao Lindong and asked him about the movement toward increased
Question: What do you think about the importance of branding for a factory (company) in
The brand is very important for a company (factory).
As a company’s ongoing asset, as a company’s mark in
distinguishing itself from its
competition and as a means of continuing its development, the
Question: How do you see branding developing in
Question: What is the state of branding in
Question: Do you think that Haining or factories in Haining can develop a brand to distinguish themselves in the Leather field?
Haining, you have many good factories that make high quality
products. The success of Haining can be seen by the many domestic and
buyers at the show which is very impressive.
But at this point, very few of the production factories
have made the decision to develop a brand and even fewer have made the
investment required. Haining is
increasingly a name that is linked to the Leather trade and is gaining
recognition, not only in
2004 Haining International
Leather Fair completed this year’s
program with a full range of exhibits on September 5.
Throughout the remainder of September and
through November, exhibits and a full range of exhibitors from the fair
continue to reach out to future buyers through a traveling series of
and shows in ten cities in China. These include Qingdao,
Shengyang, Harbin, Wuhan, Hefei, Nanjing, Shanghai, Xian and Chendu.
Buyers interested in Haining and the wide
range of leather glovers, wallets, handbags, briefcases, leather
other leather and fur items can contact Runckel & Associates for
to our Haining based associates who have extensive experience in
Until April of 1999, Mr. Runckel was Minister-Counselor of the US Embassy in Beijing, China. Mr. Runckel lived and worked in Thailand for over six years. He was the first permanently assigned U.S. diplomat to return to Vietnam after the Vietnam War. In 1997, he was awarded the U.S. Department of States highest award for service, the Distinguished Honor Award, for his contribution to improving U.S.-Vietnam relations. Mr. Runckel is one of only two non-Ambassadors to receive this award in the 200-year history of the U.S. diplomatic service.
Copyright, 2004 ©
Runckel & Associates
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