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Thailand Announces New Incentives For Hard Disk Drive Industry

Seagate Harddisk Industry in Thailand
Seagate Hard Disk Drive - Seagate has a large operation in Thailand
Facts about the HDD Industry in Thailand:

  • The capacity of hard disk drives increases 60% annually or 10 times every 5 years.
  • Seagate which has a large operation in Thailand is developing technology called Heat-Assisted Magnetic Recording Technology (HAMR) to produce drives which can store 50,000 gigabytes per square inch, equal to keeping the entire collection of the U.S. Congressional Library on a disk drive the size of a coin.
  • In 1985, there were 60 HDD manufacturers in the world. After mergers, acquisitions and bankruptcies, there now remains only 7, owing to fast-changing technology, low profit margins, capital intensive R&D and the high bargaining power of PC manufacturers, this could reduce even further.
  • It is predicted that non-computer applications, such as for video games, cameras and GPS navigation systems for automobiles, will grow to be 21% of the market by 2006 and 40% by 2010.
  • Seagate is the HDD market leader with an overall market share of 34%, followed by Maxtor (23%), Western Digital (14%), Hitachi-IBM (12%) and Fujitsu (4%).
  • Almost all HDD manufacturing in Thailand is for export; domestic consumption is merely 1%.

As part of its drive to boost Thailand’s position as a major manufacturing base for the Hard Disk Drive (HDD) industry, the Thai Board of Investment announced the expansion of its customized incentives for this industry to include HDD parts suppliers in addition to HDD manufacturers.  As well as increasing the ways to qualify for certain privileges, the new regulations will allow both HDD parts suppliers and manufacturers to receive up to eight years of income tax holiday.  These changes are designed to support Thailand’s ambition to be the largest manufacturing base of Hard Disk Drives worldwide.

Currently, Thailand ranks as the world’s second largest producer of hard Disk Drives with only Singapore exceeding it in terms of output.  Four out of five of the world’s largest manufacturers of Hard Disk Drives produce and export from their Thailand operations.  The introduction of additional incentive packages is expected to yield significant growth for the HDD industry in Thailand over the next several years.

Thailand Board of Investment (BOI) Incentives

As part of its plan, the BOI announced that new HDD investment projects will be able to locate in any zone and receive a wide range of industry-stimulating incentives:

BOI Zone Map
  • To ensure that BOI-promoted HDD companies in all zones remain competitive in light of the rapidly changing technology in this industry, they will be eligible to import upgrade or replacement machinery duty-free for the life of the promotion period.
  • HDD projects will receive corporate income tax holidays as follows:
  • Zone 1: exemption of 4 years
  • Zone 2: exemption of 6 years
  • Zone 3: exemption of 8 years


In a further incentive, these corporate income tax holidays will not be limited to the amount of investment.

Approved HDD projects will also receive an additional year’s corporate income tax holiday for meeting each of the following criteria:
1) Average R&D or design expenditures for the first 3 years must:
a. Not be less than 1-2% of annual total sales, or
b. Not less than 50 million baht for HDD manufacturing, or
c. Not less than 15 million baht for HDD parts manufacturing.

2) At least 5% of the total workforce in the first 3 years should consist of science and technology personnel with a minimum of a Bachelor’s Degree in science, engineering or other fields related to technology, R&D or design.

3) Average costs to train Thai staff for the first 3 years are at least 1% of total payroll costs.
HDD projects will also receive an additional two years corporate income tax holiday for meeting each of the following criteria:
1)    Cost of developing vendors or costs of supporting related educational institutes for the first 3 years must be at least:
  • 1% of annual total sales, or
  • 150 Million baht for HDD manufacturers, or
  • 15 Million baht for HDD parts manufacturers
2) Establish an R&D center in Thailand within 3 years
To qualify for this package of incentives, a company must submit to the BOI an action plan which identifies the ways in which the company will interact with Thai entrepreneurs, Thai R&D facilities or Thai educational institutions. Projects which have been approved for promotion by the BOI, but have not yet earned any income, are also eligible to apply.

Through these initiatives, Thailand is ideally situated to attract new investors as well as to expand the operations of existing investors. Through its long-term commitment to promoting HDD projects, the BOI helps provide vital links between the industry and academic and research institutions to further develop the Thai workforce’s technological skill capacity, as well as to expand various support, parts and components industries.

Thailand Hard Disk Drive Manufacturing - Striving To Take Over Top Spot

In a courtesy call on Prime Minister Thaksin Shinawatra on March 15, 2004, Seagate Technology (Thailand) Co. and Western Digital Corporation announced they would make large-scale new investments into Thailand’s HDD industry. After the meeting, the Minister of Industry Pinij Jarusombat stated, “The Prime Minister is confident that Thailand can become the world’s biggest HDD production base now that these two giant HDD makers believe in the country’s growth potential.”

Thai seaport
One of Thailand's main sea ports located in Rayong (BOI Zone 3)

Western Digital, Seagate, Hitachi Global Storage Technologies and Fujitsu, four of the world’s five largest HDD manufacturers, all have significant operations in Thailand. In 2003, Thailand shipped 54 million hard disk drives and 655 million hard disk drive parts valued at US$5 billion, ranking it as the second largest hard disk drive (HDD) manufacturing base in terms of volume, and the third largest in terms of value with an overall market share of 24%. Thailand’s domestic value-added for hard disk drives and parts is about 37-46%.

Thailand’s Board of Investment (BOI) believes it has the winning combination to attract even more HDD manufacturing, particularly from Singapore. The BOI has designated the HDD industry a priority activity, and its new investment packages are geared towards attracting companies which will bring increasingly higher forms of technology into Thailand.  If you add in to the above new package of incentives, Thailand’s cost-competitive, skilled labor pool, strong support of industry, its central location in Asia and its generally friendly environment for investors, it’s an almost unbeatable mixture that soon should have Thailand acing out Singapore for the top slot.

Since the inception of Thailand’s HDD industry over 20 years ago with the opening of Seagate’s facility of 50 employees to produce E-Blocks and Head Stack Assemblies (HSAs) for export, Thailand’s HDD industry has grown dramatically as a spin-off from the HDD industry in Singapore.  Due to the need for meticulous production processes, the high cost of labor in Singapore has been a significant factor driving both American and Singaporean companies to relocate their manufacturing facilities to Thailand, Malaysia, the Philippines and China. At present, Singapore’s HDD market share currently stands at 30-35%, only 6-10% greater than Thailand’s.

Singapore is still a major manufacturing base for Seagate and Maxtor, as well as a major R&D Center for Seagate, but both see advantages to relocating portions of their manufacturing operations to other countries. Seagate, the world’s largest HDD manufacturer, employed 20,000 at its Singaporean operations in 1996 and 8,000 in 2002. Maxtor does almost all of its manufacturing in Singapore but has plans to shift some of its operations to a new factory in China in late 2004.Western-Digital no longer manufactures in Singapore and is investing US$152 million this year to expand capacity at its two plants in Thailand. Thailand has steadily built its HDD parts manufacturing base over the last 20 years so it now includes 50-60 manufacturers, providing almost all major HDD parts, and employs more than 90,000 workers. Manufacturing of parts not currently produced, such as wafers, has been designated a priority activity by the BOI, thereby providing maximum investment incentives to those companies which manufacture them.  Presently almost all of the HDD parts suppliers in Thailand are foreign companies.

The increasingly closer economic cooperation with the current HDD leader, Singapore, and the August 2003 “one economy, two countries”objective agreed upon by Prime Ministers Thaksin Shinawatra and Prime Minster Goh Chok Tong of Singapore have added to Thailand’s potential to realize its ambition to be #1 in HDD.

While China clearly has the potential to become the dominant HDD hub in Asia over the long haul, Thailand definitely has the potential to step up and take the lead in the short run and possibly even in the longer run. It takes at least 5-10 years to build a viable industry, and the Chinese government does not currently consider hard disk drive manufacturing a priority industry.

Recent Investments in the HDD Industry:

  • Western Digital purchased the shares of Read-Rite Corporation, Thailand which it renamed Western Digital Bang Pa-In Co., Ltd., and is making additional investments into the company.
  • Minebea Thai Ltd. has invested in a large Research and Quality Center for HDD Parts in Ayudhya Province.
  • Fujitsu received a BOI Certificate in August 2003 for a project to expand its operations in manufacturing hard disk drives and HDD parts.
  • Seagate is in the BOI application approval process for two large HDD projects. As part of their plans, they will expand the capacity of Seagate plant in Nakorn Ratchasima (Korat), located northeast of Bangkok.
  • In March 2004 Hitachi Global Storage Technologies received BOI promotion to manufacture hard disk drives and data storage device components (HGA head gimbal assemblies) at the 304 Industrial Park in Prachinburi Province.



Reported by: 

Christopher W. Runckel, a former senior US diplomat who served in many counties in Asia, is a graduate of the University of Oregon and Lewis and Clark Law School. He served as Deputy General Counsel of President Gerald Ford’s Presidential Clemency Board. Mr. Runckel is the principal and founder of Runckel & Associates, a Portland, Oregon based consulting company that assists businesses expand business opportunities in Asia. (www.business-in-asia.com)

Until April of 1999, Mr. Runckel was Minister-Counselor of the US Embassy in Beijing, China. Mr. Runckel lived and worked in Thailand for over six years. He was the first permanently assigned U.S. diplomat to return to Vietnam after the Vietnam War. In 1997, he was awarded the U.S. Department of States highest award for service, the Distinguished Honor Award, for his contribution to improving U.S.-Vietnam relations. Mr. Runckel is one of only two non-Ambassadors to receive this award in the 200-year history of the U.S. diplomatic service.


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